I Want My $28! Rockin’ Email Marketing ROI (2016 AAEM Virtual Conference Session)
Speakers: Jessica Best, Barkley, Director of Data-Driven Marketing, Barkley
Check out this webinar, originally offered as a session at 2016 All About Email Virtual Conference.
The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right. Do you know what happens to your email when you hit that send button? What percent of your email list has been inactive for longer than a year? Learn two ways you can mathematically guarantee better ROI.
- A 3-point re-engagement method for inactive email contacts
- The mathematical impact of cutting a 1/3 of your email list
- The 4 biggest things marketers can do to boost their own inbox placement
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