How to Drive Your Customer's Lifecycle to Increase Revenue and Retention
Sponsored by: IBM Marketing Cloud
Speakers: Michael F. Ferranti, Technologist & Digital Marketer, CEO, Endai Corporation & BuyerGenomics
The customer journey is generally seen as something your customers control, putting marketers in a passive role. But with all the data at your fingertips, that’s not the way it has to be.
By understanding the right metrics and planning actions around them, you can take an active role in driving the customer journey, especially the early stages when you’re turning prospects into buyers.
Join us as Mike Feranti, CEO of Endai Corporation in NYC, shows you how to turn your data in great customer relationships, revenue, and a more optimized customer journey, including how to:
- Talk to prospects before they’re customers
- Encourage customers to buy again
- Spot customers who are likely or unlikely to purchase again, and treat them accordingly
- Identify the most important CRM metric you might be missing
Sponsored by IBM Marketing Cloud
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