This webinar is designed to provide valuable insight for marketers and marketing service providers daunted by the constant influx of innovations in this media-hungry business world by giving tips for discerning between a leading edge and a bleeding edge trends-and whether your company wants to be the first to adopt it. You will hear about new techniques that marketers are successfully deploying to get attention in the interactive world by blending print and new media. The options range from mobile technology to quick response codes to new media to social networking. Panelists will share perspectives on the "fads" that have staying power, and which trends of today will become the cornerstones of marketing tomorrow.
Sponsored by HP
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