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Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

March 21, 2013
• Presented By: Target Marketing Group
• Sponsored By: Silverpop
• Duration: One hour

• Speakers: Laurie Hood, Vice President of Product Marketing, Silverpop

• Moderator: Introduction by: Peggy Hatch, Group President and Publishing Director, Target Marketing Group

• Click Here: Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement


Today's consumers may need you less, but when they do interact with you they expect you to give them more—more helpful, more relevant and more personalized interactions. Delivering on these expectations isn’t easy, but it is definitely doable with the right mix of strategy, skills and technology.
 
In this session, Laurie Hood, Vice President of Product Marketing with Silverpop, will offer tips and techniques for leveraging data to:
•         increase the relevancy of your content
•         improve the buying experience for your customers and prospects
•         exponentially increase ROI

To view this webinar, click here.


 

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