Developing a Digital Distribution Strategy
February 12, 2008• Sponsored By: Follett Digital Resources
• Duration: One hour
• Speakers: Andrew Brenneman, Manager, Digital Media Group, University of Chicago Press, Books Division
• Moderator: Matt Steinmetz, Special Projects Editor, Book Business
• View this Webinar
Book publishers are facing a wide array of new opportunities to serve their markets with electronic offerings. Yet this marketplace represents a new business ecosystem, in which traditional rules of engagement often do not apply.
Everyone wants a piece of the action. Traditional distributors, the largest technology organizations, and innovative start-ups are approaching publishers to create relationships in order to serve the digital marketplace.
The development of a digital distribution strategy from a publisher's perspective is not always a simple matter in such a rapidly changing landscape. While opportunities exist, so does risk.
This seminar explores digital distribution strategy by examining:
* The digital content value-chain
* Who are the players and what are they doing?
* Steps to developing a digital distribution strategy
* Multiple strategies for a heterogeneous list
* Implementing a strategy
* Potential risks
This webinar provides you with a useful strategic framework for navigating the exciting and rapidly changing waters of digital distribution.
To view this Webinar, click here.
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