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Content Marketing to Woo the Executive: Designing white papers that grab prospects, nurture leads, get shared and produce sales

May 2, 2012
• Presented By: Target Marketing
• Sponsored By: Act-On Software
• Duration: One hour

• Speakers: Jonathan Kantor, Principal and Founder, The Appum Group

• Moderator: Thorin McGee, Editor in Chief, Target Marketing

• Click Here: Content Marketing to Woo the Executive

Content has always been king on the Internet, but never more than it is today. Offering free, educational white papers in return for contact details and opt-in is one of today's top lead generation tactics. In addition, Google's latest updates push content even further up search engine rankings, and non-content Web pages down. And every social network is built around finding, sharing and commenting on content. Without content, you can't go viral.

Creating good content that attracts readers and moves them along your sales funnel is very tricky. Content has to be pointed and digestible to hold the attention of short attention-span readers. Waste a visitor's time, get too pushy in your sales talk or offer subpar content, and you will lose you leads.

Join us on this Target Marketing webinar to learn:

-How new media is changing the white paper reader
-How to create content that can be repurposed in many channels and packages
-6 Techniques to engage the short attention-span executive

Sponsored by Act-On Software

Click here to view this free webinar today:


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