Design & Copy: Little Things You Don't Want to Overlook (2016 DMDay Virtual Conference Session)
Speakers: Pat Friesen, Copywriter/Content Developer, Author of The Cross-Channel Copywriting Handbook; Patrick Fultz, President and Chief Creative Officer of DM Creative Group
Click above/below to view this webinar, originally offered as a session at 2016 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
Pat Friesen & Patrick Fultz are a Midwestern copywriter and East Coast designer, respectively, whose livelihoods depend on increasing response. With extensive experience in digital and direct mail, the focus of both their careers has been on generating more clicks, calls, store traffic and response by mail. Whether you're a marketing manager, writer, designer, content developer or creative director, you don't want to miss this fast-paced session. It's packed with design and copy tips, techniques and best practices to boost conversions and sales — PLUS plenty of before and after examples.
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