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Personalization 2.0: Delivering the multichannel experience that Nurtures Engagement and Leads

December 6, 2011
• Presented By: Target Marketing
• Sponsored By: HubSpot
• Duration: One hour

• Speakers: Ernan Roman, President, Marketing Consultancy, Ernan Roman Direct Marketing and Carolyn Goodman, President and Creative Director, Goodman Marketing Partners

• Moderator: Thorin McGee, Executive Editor, Target Marketing

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Marketers collect a lot of data from customers and, when possible, prospects. And, perhaps surprisingly, your customers and leads are very much aware of that. In 2012, they expect you to do something with that data to make the sharing worth their while. Join us for this free Target Marketing webinar to learn:

* How customers expect you to use the data they supply to improve their experiences
* The best ways to use personalization to lift conversions and engagement
* What kind of personalization is right for each channel
* How can you employ multiple channels in a cycle to increase response
* The kind of database and production capabilities you need to leverage these tactics

Personalized marketing has been shown to get better results in direct mail, email, website advertising and mobile. Recent research suggests that customers expect you to use their data to make their experience more personal and convenient than ever before. That means employing deep, data-driven tactics to ensure messaging, offers, calls to action and landing pages are tailored to the individual prospect or customer. The fundamental question is, how can you do it all together, and do it well?

Come to this webinar for answers.

Sponsored by HubSpot

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