Customized Books… What is the Opportunity?
February 11, 2010• Sponsored By: HP
• Duration: One hour
• Speakers: Richard Adey, Director, Penwizard; Rick Bellamy, CEO, RPI
• Moderator: Barb Pellow, Associate, InfoTrends and Principal, Pellow & Partners
• Click Here: Customized Books… What is the Opportunity?
1:1 marketing is the "buzz" in the world of direct mail. But what is the future for the book market? Will users really log on and customize content for themselves? This webinar is going to share with you real world examples of the business impact on the book publishing market.
Children's books are being customized so that the story is individualized and fun for the recipient. Educational content is being customized for specific courses. With books being produced on demand, people had the ability to create a personalized edition of The Obama Time Capsule book that included their own photos and words. Join us on February 11 as we discuss the custom publishing opportunity, how far it has come and where it is headed.
Click here to view this webinar today!
