Customers Make the Best Marketers: Customer advocacy and the new word of mouth marketing
Sponsored by: Act-On Software
Speakers: Robin Neifield, CEO, Netplus
It’s time to admit it: consumers don’t trust you. They trust each other! In fact, consumers trust online reviews and endorsements (even from strangers) far more than any form of owned marketing. That’s why many marketers are turning to customer advocacy tactics when it comes to generating meaningful impact for their businesses.
But, harnessing customer advocacy is no easy task. Join us on this webinar to learn how you can build a customer that is truly worth more than the sum of its sales. We’ll cover:
- The psychology of customer advocate and what they want
- Leveraging user-generated content
- How to identify advocates and communicate with them
- Spotlighting and referral tactics to empower advocates
- And more!