Customer-First Mobile Marketing: How B-to-B and B-to-C brands are succeeding in an age of skeptical customers (2016 AAMOB Virtual Conference Session)
Speakers: Dan Burstein, Director of Editorial Content, Marketing Sherpa
Check out this webinar, originally offered as a session at the 2016 All About Mobile Virtual Conference & Expo!
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing.