Cross-Media Case Studies: Multi-Step Direct Mail, Email & Mobile Campaigns That Worked
Sponsored by: U. S. Monitor
Speakers: Simms Jenkins, CEO, BrightWave Marketing; Nancy Harhut, Chief Creative Officer, Wilde Agency; Gary Hennerberg, Direct Marketing Consultant/Copywriter, Hennerberg Group, Inc.
Unless you've been hiding under a rock (or huge pile of mail), you've probably noticed that many companies that rely on direct marketing have branched out to include other marketing channels - email, mobile, video - besides direct mail in at least some of their campaigns. (Some even run several campaigns without the old horse.) While some have claimed success, many remain unsure of how exactly to profit from these relatively new channels that operate so differently than direct mail.
Look (and listen) no further than this webinar from Direct Marketing IQ, as leading marketers will discuss cross-media best practices for today's harried prospect and, most importantly, several case studies that successfully integrated multiple channels together, such email with mobile and direct mail with email and video.
Expect to walk away knowing the following: