Building Gen Y, Z Audience: Give Them What They Want - What They Really, Really Want (2017 All About Direct Marketing Virtual Conference Session)
Speakers: Windsor Hanger Western, Co-Founder, Publisher and President, Her Campus Media and reigning Target Marketer of the Year
See below to view this webinar, originally offered as a session at the 2017 All About Direct Marketing Virtual Conference & Expo.
Marketers who are wondering how to authentically market to Gen Z and Millennial consumers will want to attend this keynote. Windsor Hanger Western is sharing her advice based on co-founding Her Campus Media, the leading media brand for college women. She is uniquely positioned to speak to the challenge of authentically marketing to Gen Z and Millennial consumers. Since founding Her Campus more than seven years ago, the reigning Target Marketer of the Year has led brands across industries in positioning themselves and expanding awareness to this notoriously fickle audience.
Attendees will learn how to: