Budgeting for Account-Based Marketing: A Practitioner’s Story
Sponsored by: Demandbase
Speakers: Brandee Sanders, Director of Digital Marketing & Analytics, Blackline and John Dering, Director of ABM Technology and Strategy, Demandbase
According to SiriusDecisions, 92% of marketers call Account-Based Marketing (ABM) a B2B must-have; and according to eMarketer, 41% plan to increase spending on ABM. With 2018 right around the corner, what’s your plan for funding an ABM strategy?
Join Blackline and Demandbase to hear two every-day ABM practitioners dive into how they budget for an ABM strategy. It might surprise you to learn how you can create efficiencies and free up budget you never thought existed.
In this webinar you’ll learn:
- Why marketers are prioritizing ABM in 2018
- ABM basics needed to start planning your budget
- Creative ways marketers are developing ABM budgets
- How ABM is influencing marketing strategies for 2018
Sponsored by Demandbase
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