Brunch & Learn: Writing Effective Email Subject Lines
Sponsored by: Act-On Software
Speakers: Pat Friesen, Copywriter/Content Developer, Author of The Cross-Channel Copywriting Handbook; Ethan Boldt, Chief Content Officer, Direct Marketing IQ
Are your email open rates what you'd like them to be?
With customers and prospects in a bigger hurry than ever to hit 'Delete,' writing (and approving) email subject lines can be a daunting task. Part-art and part-science, it's akin to writing direct mail outer envelope teaser copy. The mission of both is to get opened. So, everyone wonders which words, offers and even symbols might improve the chances of producing a solid open rate.
Few copywriters know the answers as well as Pat Friesen - an experienced cross-channel copywriter/content developer with a 30-year career that started in cataloging and direct mail. Pat writes for digital and traditional direct response media with her award-winning work recognized by the national DMA and Kansas City Direct Marketing Association. She's also author of The Cross-Channel Copywriting Handbook.