Bring Direct Mail to Life with Interactive Elements (2017 All About Direct Marketing Virtual Conference Session)

By Ashley Braker

Speakers: Summer Gould, President, Eye/Comm Inc.

See below to view this webinar, originally offered as a session at the 2017 All About Direct Marketing Virtual Conference & Expo.

Direct mail works, but many are missing the boat on how to do direct mail more effectively. Today, you can make direct mail come to life as it never could have before. Have you integrated technology into your direct mail? Have you tested using different textures and odors? What about specialty inks? Finally, are you aware of and taking advantage of the latest USPS promotions?

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