Arguably, email is the most mature and most widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing stalwart.
Some of the findings are rather surprising. For example, although many email marketers expect email effectiveness to increase, they adopt email best practices only moderately.
Join our guest speaker Forrester's Shar VanBoskirk as she shares details and insights from the survey, and Lyris Senior VP of Marketing, Tina Stewart, who will provide best practice recommendations for getting the most from your email campaigns through:
-List cleansing and hygiene
-Creating relevant content
-Maximizing social campaigns
Sponsored by Lyris
To view this webinar click here!