2011 Email Marketing Trends and Truths

August 25, 2011

• Presented By: Target Marketing
• Sponsored By: Lyris
• Duration: One hour

• Speakers: Shar VanBoskirk, Vice President, Principal Analyst, Forrester Research, Inc. and Tina Stewart, Senior Vice President, Marketing, Lyris, Inc.

• Moderator: Peggy Hatch, Group President and Publisher, Target Marketing Group

• Click Here: 2011 Email Marketing Trends and Truths

Arguably, email is the most mature and most widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing stalwart.

Some of the findings are rather surprising. For example, although many email marketers expect email effectiveness to increase, they adopt email best practices only moderately.

Join our guest speaker Forrester's Shar VanBoskirk as she shares details and insights from the survey, and Lyris Senior VP of Marketing, Tina Stewart, who will provide best practice recommendations for getting the most from your email campaigns through:
-Welcome programs
-List cleansing and hygiene
-Preference centers
-Creating relevant content
-Leveraging analytics
-Supporting mobility
-Maximizing social campaigns

Sponsored by Lyris

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