Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing
Sponsored by: Demandbase
Speakers: Avi Bhatnagar, Director, Digital Strategy, WhiteHat Security; John Dering, Director, ABM Technology & Strategy, Demandbase
According to SiriusDecisions research, 92% of marketers call ABM a B2B must-have and 68% are planning to invest in ABM technologies in the next twelve months. With 2017 right around the corner, do you have a plan on how to budget for ABM?
Join WhiteHat Security, Demandbase, and Target Marketing to learn why marketers are prioritizing ABM and how they are budgeting for it in 2017.
In this webinar you’ll learn:
• Why top marketers are focusing on ABM in 2017
• ABM basics needed to start planning your budget
• Different ways marketers are developing ABM budgets
• How ABM will impact budgeting decisions
Sponsored by Demandbase
Couldn’t make it on November 80th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.