B-to-B Marketing for the B-to-Me Generation: How to make business marketing personal and drive more sales
Sponsored by: Demandbase
Speakers: Nick Ezzo, VP, Demand Generation, Host Analytics; Lisa Ames, VP, Demand Generation, Demandbase
Businesses are people too. Or at least, they're made up of them. Every business marketing campaign you send or ad you place has to speak to those people, or you're just wasting your time.
So how can you market to corporations, even monolithic ones, on a personal level that engages the folks who actually influence the sale you're trying to make?
Join us on this editorial webinar to hear how you can use the tactics of account-based marketing to build personal connection with the right people inside the business, and ultimately make more sales. Topics we'll cover include: