Speakers: Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return Path
Moderator: Hallie Mummert, editor in chief, Target Marketing
Do you deliver a great e-mail experience, cultivating and maintaining a good relationship with your subscribers? Possibly not. That’s the surprising conclusion Return Path’s researchers arrived at when they subscribed to the e-mail lists of 61 companies from the retail, consumer goods, travel and media/entertainment industries.
Join Bonnie Malone Fry, director of strategic services at Return Path, for examples of the best and worst in e-mail relationships from Kraft, Best Buy, Martha Stewart and more. Plus, Michael Firsikov of VerkkoStadi Technologies will share insights into how his firm leverages e-mail to better connect with its audience. By the end of the program, you’ll get some great practical advice on how to build relationships with your subscribers that last.
What you will learn:
* How to welcome new subscribers for stronger ongoing open rates
* What data to collect--and what not to!
* How to leverage self-reported data to create targeted e-mails
* When and how to contact new sign-ups for better results
To view this Webinar, click here.