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Progressive Marketer Webcast Series: Driving Higher Call Center Volume – A Case Study in Bridging the Marketing and Sales Gap

August 9, 2012
• Presented By: The Target Marketing Group
• Sponsored By: Eloqua and Bluewolf
• Duration: One hour

• Speakers: Cynthia Bynum, Director of Marketing Automation, Bluewolf; CJ “ChrisAnderson, Director of Information Technology, Schumacher Homes; and Mike Martin, Field Marketing Manager, Eloqua

• Click Here: Progressive Marketer Webcast Series: Driving Higher Call Center Volume – A Case Study in Bridging the Marketing and Sales Gap


Shumacher Homes, one of the country's top custom home builders, wanted to optimize their existing Salesforce functionality and communication with their call center, so that reps could engage with a higher volume of leads, earlier in the sales cycle.


In this Webinar, Shumacher and Bluewolf will show how integrating Eloqua and Salesforce with their call center, InContact, improved the lead management process to engage with prospective customers earlier in the sales cycle.

-Learn the details of how Bluewolf Beyond built a custom trigger within Salesforce that looked at the incoming leads from Eloqua and forwarded them to the call center InContact
-See how this program generated increased lead count and doubled call volume to the call center.
-Sales and marketing alignment insight (and pitfalls) from Bluewolf and Eloqua

The Progressive Marketer Series is designed to help you get better lead quality, increase closed deals and increase the sizes of your deals. Marketing automation leader Eloqua will share steps to lead nurturing success and examples of best-in-class lead nurturing.


Sponsored by Eloqua and Bluewolf

Click here to view this free webinar, today!:


*As a subscriber to a Target Marketing Group publication, we thought this information might be of interest to you. This webinar is powered by Target Marketing Group however, the content within was developed solely by the sponsoring company.

 

 

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