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7 Secrets to Creating Irresistible Offers

Nov 5, 2008
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• Presented By: Inside Direct Mail
• Duration: One hour

Speakers: Bob Bly, Copywriter



Moderator: Ethan Boldt, Editor, Inside Direct Mail

Next to the list, the offer is the most important element of your promotion. Just changing the offer can increase response rates anywhere from 10 percent to 90 percent for the same product being sold at the same price. In this session, you will learn what works in offers, get ideas worth testing and discover how to word your offer for maximum effect.

Topics to be covered include:
-   The 7 steps to creating irresistible offers that multiply your response rates and sales
-   How to double your response rates with premiums
-   Does "FREE" still work? The answer may surprise you.
-   The "magic of a dollar" . . . and the power of a penny
-   Where to position your offer copy in your promotion (hint: it's not always where you think!)
-   Graphic design techniques that make your offer stand out
-   Unusual and creative offers that can make your direct marketing make more money
-   And more . . .

Couldn't make it on November 5? No problem! Target Marketing Group webinars are archived for 90 days after the live event. With your webinar registration, enjoy the ability to access this event on-demand as often as you'd like.

Click here to view today!



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