7 Email Mistakes That Can Ruin Your Holiday Marketing, and How to Fix Them
Sponsored by: Iterable
Speakers: Casey Swanton, Director, Response Consulting ReturnPath
It's July now, but the most wonderful time of year is right around the corner: Holiday marketing season! It's a time when a lot of your hard work throughout the year must pay off — both in new customers and record orders. But watch out for these 7 email mistakes that can turn your black ink into coal.
Register below to hear Casey Swanton of Return Path run down seven of the most dangerous mistakes email marketers should be wary of, and how to be sure you won't make them, including:
- You don’t have a pulse on your inbox placement
- You go too far — or not far enough — with your pre-holiday template optimization
- Your holiday messaging strategy is half-baked
- You don’t have a clear strategy for separating “naughty” from “nice” on your email list
Sponsored by Iterable
Couldn't make it on July 18th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.