6 Steps to Building the Ultimate 2018 Marketing Plan
Sponsored by: Act-On Software
Speakers: Paige Musto, VP of Corporate Marketing, Act-On Software
The new year is upon us and you may not be sure where to start with your 2018 marketing plan. As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign, and tactic to tactic, without stopping to understand the impact we're having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing throughout the year, tie them back to revenue, and show you where you should be prioritizing your time.
Join Paige Musto, Vice President, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan.
Attendees will benefit by learning how to:
- Build effective campaign themes to support their marketing goals
- Pull the levers needed to grow brand awareness and influence in the market
- Identify the keys to successful reporting
- Make an impact on the business by championing a big idea!
Sponsored by Act-On Software
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