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500 Marketers Can’t be Wrong: Proven Strategies for Social + Email

March 22, 2012
• Presented By: Target Marketing
• Sponsored By: Lyris
• Duration: One hour

• Speakers: Trip Kucera, Senior Research Analyst, Marketing Strategy and Effectiveness, The Aberdeen Group; Nello Franco, Senior Vice President of Customer Success, Lyris, Inc.

• Click Here: 500 Marketers Can’t be Wrong: Proven Strategies for Social + Email

The fast moving world of social media and how it converges with other digital channels is a moving target. And as a busy email marketer, you can't afford a scattershot approach to testing social media strategies - you need proven results on what works now.

So how can you pinpoint the tactics that are most likely to improve your cross-channel efforts and avoid those that will waste your time?  Find out the answers to these and other questions in an informative webinar featuring Aberdeen's Senior Research Analyst Trip Kucera and Lyris' VP of Customer Success Nello Franco.

Trip will share insights from Aberdeen's Social Media Marketing research and Nello will follow with practical tips and real-world examples of what works. 

During this hour-long webinar, you'll learn:

  • How "best-in-class" companies are integrating social media with other channels
  • The top cross-channel tactics "best-in-class" marketers use to improve results
  • What missed opportunities are hurting average and laggard companies
  • How to move your cross-channel results from 'okay' to 'outstanding'
  • Real-world case studies that showcase "best-in-class" marketing strategies

Sponsored by: Lyris

To view this webinar, click here.

*As a subscriber to a Target Marketing Group publication, we thought this information might be of interest to you. This webinar is powered by the Target Marketing Group however, the content within was developed solely by the sponsoring company.



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