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Engage Your Digital Customer: 4 Strategies that Drive Results

September 18, 2012
• Presented By: Target Marketing
• Sponsored By: Lyris
• Duration: One hour

• Speakers: Alex Lustberg, VP Marketing, Lyris, Inc. and Andrew King, Manager of Services, Lyris, Inc.

• Moderator: Peggy Hatch, Group President and Publisher, Target Marketing Group

• Click Here: Engage Your Digital Customer: 4 Strategies that Drive Results

In 2011 over 300 Billion emails and 200 Million tweets were sent every day, and over 60 Million Facebook updates are posted daily.  How do digital marketers break through this massive amount of data to reach their customers and drive results?

In this valuable one-hour webinar, Lyris Marketing VP, Alex Lustberg, will share four proven strategies to engage your customers and prospects with relevance. Plus, Andrew King will share how retailer Graham & Green combined digital messaging with behavioral analytics to increase its revenue by 185%.

In this webinar, you will learn how to:

  • Create a robust, dynamic customer profile from multiple data sources
  • Leverage profile data and revenue-side analytics to deliver customer value
  • Develop relevant, intelligent, cross-channel campaigns that drive results
  • Maximize efficiencies through automation and triggers

As a special bonus, all webinar attendees will receive the free guide "The Field Guide to Digital Customer Engagement".

Sponsored by: Lyris

Click here to view this free webinar, today!

*As a subscriber to a Target Marketing Group publication, we thought this information might be of interest to you. This webinar is powered by Target Marketing however, the content within was developed solely by the sponsoring company.


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