34 Market-Tested Ideas to Lift Sagging Direct Mail Performance

Direct mail has always been about numbers -- now, put these numbers to work for you:
. Three proven ways to re-engineer controls to revitalize results
. Six ways to reposition one-step purchase offers
. 10 innovative outer envelope designs
. Five proven designs to help readership and drive response
. Three ways to effectively use personalization
. Seven ways to use involvement devices to increase open rates

Fill your prospects’ mail boxes with innovative offer strategies and breakthrough envelope designs that get opened, read and acted on.

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