27 Ways to Successfully Integrate Email With Other Channels (2013 Direct Marketing Day Virtual Conference session)
Sponsored by: Infogroup
Speakers: Debra Ellis, Founder, Wilson & Ellis Consulting
Click above/below to view this webinar, originally offered as a session at the 2013 Direct Marketing Day Virtual Conference & Expo.
Email marketing is an excellent tool for connecting with customers and prospects. Alone, it can generate sales and provide service. Combined with other channels, it can completely redefine your business and move sales, service and customer relationships to a new level.
The concept is simple-use emails to provide a personal shopping experience across other channels that keep customers satisfied and coming back for more. Execution can be challenging. It requires the right message to the right person at the right time and in the right channel.