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18 Ways to Boost Your SEM Performance in a Down Economy

January 13, 2009
• Presented By: Target Marketing, eM+C
• Sponsored By: Idearc Search Marketing
• Duration: One hour

• Speakers: Shar VanBoskirk, Senior Analyst, Forrester Research; Josh Fialky, Senior Client Manager, Idearc Search Marketing

• Moderator: Melissa Campanelli, Editor in Chief, eM+C

View this Webinar


In an economic downturn, some businesses do better than their competitors, some find innovative ways to get by and a few even thrive in the face of adversity. The winners usually have something in common: They understand the power of search engine marketing and follow SEM/SEO best practices.

In this webinar, Forrester Research's Shar Van Boskirk and Idearc Search Marketing's Josh Fialky explore how you can boost your search engine marketing performance in the current economy. You will come away with insights on the current SEM landscape as well as a handful of breakthrough strategies and solutions you can implement to improve your paid and natural search results.

Find out:
- How to improve your site's quality scores
- How to beat your competitors' keyword rankings with lower PPC bids
- How to rewrite landing page copy for relevant keywords
- How to better manage keyword groups

Click here to view this webinar today!

 

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