• Presented By: Target Marketing
• Sponsored By: Silverpop
• Duration: One hour
• Speakers:
Stephen Guerra, Principal Consultant, Silverpop
• Moderator:
Drew James, Associate Publisher, Target Marketing
• Click Here:
"Oops": 13 Tips for Dealing with the Inevitable Email Marketing Mistake
Making a mistake with your email marketing program isn't a matter of "if" but "when." Even a sophisticated email marketer can commit an "oops": sending to the wrong list, forgetting to change the placeholder subject line, having a bad link or posting the wrong price on a hot-selling product in the email or on the website.
In this fun but practical Webinar, we explored 13 tips to minimize the fallout from the inevitable "oops," including:
- Identifying the mistake and its potential impact
- Determining whether and how to respond
- Deciding who should get the apology/correction email
- Correcting the mistake in other channels
- Choosing the right tone and personality
- Turning an "oops" into a positive outcome
- Reducing future mistakes
Sponsored by Silverpop
To view this webinar click here!
