Strategies and Solutions for Profitable Direct Marketing
10 Tips for Using Digital Book Technologies to Drive Sales and Create New Consumer Experiences
June 19, 2008
• Presented By: Book Business
• Sponsored By: Follett Digital Resources
• Duration: One hour
• Speakers: Malle Vallik, Director Digital Content & Interactivity, Harlequin Enterprises Ltd.
• Moderator: Matt Steinmetz, Special Projects Editor, Book Business
• View this Webinar
• Sponsored By: Follett Digital Resources
• Duration: One hour
• Speakers: Malle Vallik, Director Digital Content & Interactivity, Harlequin Enterprises Ltd.
• Moderator: Matt Steinmetz, Special Projects Editor, Book Business
• View this Webinar
Join Book Business magazine, Follett Digital Resources and Harlequin's Malle Vallik for a look at how the romance publisher is leveraging digital book technologies to boost its sales and reach new consumers.
Hear what has enabled Harlequin - the most aggressive large publisher in the world in selling e-books in all formats and channels - to do so. Find out how free content can lead to better sales, and why widgets and social networks should be part of your digital strategy. Learn why Harlequin is able to lure great authors away from its competitors. And hear how Malle and her small digital team delivered real ROI.
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