Join Book Business magazine, Follett Digital Resources and Harlequin's Malle Vallik for a look at how the romance publisher is leveraging digital book technologies to boost its sales and reach new consumers.
Hear what has enabled Harlequin - the most aggressive large publisher in the world in selling e-books in all formats and channels - to do so. Find out how free content can lead to better sales, and why widgets and social networks should be part of your digital strategy. Learn why Harlequin is able to lure great authors away from its competitors. And hear how Malle and her small digital team delivered real ROI.