Getting inside the envelope is the key to direct mail success. In the premiere episode of "Engaging Envelopes," a new series sponsored by Tension Corporation, direct mail consultant Paul Bobnak looks at what tactics you can use to keep prospects interacting with your mail.

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  • Brian Wagner

    Hi Paul, love your meme
    Good segment.
    Would have been interesting to learn about some of Tension’s newer envelope or selfmailer styles that client’s have reported testing to high engagements.