Diamond Packaging, based in Rochester, N.Y., has an annual tradition of designing and producing embellished calendars to send to customers, prospects, suppliers, industry professionals and media contacts. In this video from sister brand Printing Impressions, Ashley Roberts looks at the staying power of a high-quality, year-long piece of decor is the result of a brilliant marketing strategy showcasing Diamond's production capabilities. [Editor's Note: Dennis Bacchetta's name should actually be pronounced as "Bakketa" rather than the pronunciation in the video.]

More Who's Mailing What! Videos
Videos In Other Channels
Comments