Marketers, pack your bags and prepare for your next adventure. In this episode of "What Were They Thinking?" Melissa explores Travel Oregon's new campaign, "Only Slightly Exaggerated," which captures the natural beauty of the northwestern state and applies a whimsical anime feel to it, in a style reminiscent of Hayao Miyazaki's Studio Ghibli.

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  • seussman71

    Being a huge fan of both Miyazaki and Portland, I thought this was a fantastic look at the beauty of Oregon. And super timely, as my family and I are headed up there next week. I hope the ad does well, because there is SO much great stuff to do up there. Nice find!

  • Cheryle Ross

    I’m a native Oregonian (kind of a rare breed these days, at least in Portland) and love the ad, but they left out the rain and the increasingly horrible traffic. 😉 Still I appreciate the creativity and the thoughtfulness in showcasing different regions in our state.

  • Blue

    Anything that involves Master Miyazaki, I’m down.