Not everything needs to be "epic." In this episode of "What Were They Thinking?" Melissa takes a look at a fresh — or maybe not so much — campaign from Subway Restaurants. Working with their new agency team from Dentsu Aegis Network, the sandwich chain aims to make "emotional connections" with customers while repping an edgier look in their ads, but maybe they should focus on what they're good at: a quick meal option at a reasonable price.

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  • Sasha Kildare

    Subway offers customers many ways to customize their sandwich, and the chance to make any sandwich into a salad. That is what they should emphasize. And the weekly specials they offer.

    Make any sandwich into a salad. Any day.

  • AllDogsRock

    No connection with the brand with this ad “strategy”. In fact, it gives me a stomach ache when I watch all of the over-the-top movement. That’s not a good “feeling” to create for a sandwich shop for its customers. Yuck. Barf.

  • LibertarianJim

    Look, I realize that at 67, I’m a bit East of their target demographic, but considering how often folks my age eat out and how often that is at fast food outlets, I think it’s unwise to turn us off, too. I think I can speak for most of my generation in that we aren’t interested in edgy, we want something that tastes good.

  • Renee

    I’d like to be their new ad agency 🙂

  • Blue

    Dentsu should’ve filmed the pitch meeting for this campaign and sent the film to Saturday Night Live. “Yeah, there’ll be a cool grandma and a band in the back of a pickup and fire! Lots of fire.” Pure comedy.

  • HappyJohn9

    The brand might want to first think about making good food at competitive price. Their 12-inch sub isn’t twelve inches and most of their meat sandwiches have little meat. Their competitors (Jimmy Johns, Blimpie, Cousins, etc.) have acquired a bigger customer base.

    And, does Subway REALLY want to get feely with anyone?