Hey Amazon, don't you want to be like the Fresh Prince? In this episode of "What Were They Thinking?" Melissa has her colleague Ashley Roberts join her as they discuss Philadelphia's bid for Amazon's HQ2, specifically the bus wraps and social media campaign spearheaded by Visit Philadelphia. And for a deeper dive into the campaign, check out Ashley's article for Printing Impressions, a sister brand of Target Marketing.

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  • Tony The Pitiful Copywriter

    Hey, hey, hey –– we got your buses! Although not as google-friendly as a search into the Philadelphia promotion, North Carolina is wrapping buses in Seattle with its own “NC Firsts” messages. As a Durham resident, I have mixed feelings about the give-aways we and other regions are offering Amazon on a silver platter. Not sure if that’s really “capitalism”, LOL. But here are the firsts… (and don’t forget ACC/NCAA basketball!)
    • Prosthetic hand with individual finger control invented in 2016 in Charlotte
    • Shipping container invented in 1956 in Red Springs
    • Ctrl-Alt-Del reboot command invented in 1981 in Research Triangle Park
    • Barcode invented in 1969 in Raleigh
    • Solar and pedal powered electric vehicle invented in 2013 in Durham
    • First woman in the U.S. to obtain a patent for an architectural design in 1870 in Charlotte
    • First public university opened in 1795 in Chapel Hill
    • First state-funded art museum in 1946 in Raleigh