Time to feel EPIC! In this episode of "What Were They Thinking?" Melissa transports back to the '80s for a U.K. ad featuring Skeletor, "Fame" and savings from MoneySuperMarket.com. While previously covering the company's absurdly fun and character-based ads in

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  • In a class I took called INSTANT COMMUNICATION at Art Center School of Design, using recognizable icons that had nothing to do with what you were selling was deemed ‘borrowed interest’. Implication being the product being pitched had little appeal on its own.

    • Melissa Ward

      Ooh! Thanks for the comment and the mention about “borrowed interest.” That makes a lot of sense!