It's 2018 marketers ... time to start acting like it. In this episode of "What Were They Thinking?" Melissa shares a recent Heineken light beer ad deemed racist by many, and reminds marketers that tone-deaf marketing will not be tolerated in today's world. If you're looking for some tips to keep your marketing from being tone deaf, check out Robin Neifield's post, "How Not to Be a Tone-Deaf Brand."

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  • Beth Wenzel

    Hmmm…if you hadn’t pointed out any of those things in the Heineken commercial I wouldn’t have noticed. It’s a light beer commercial and they’re all just people…and it was corny.

  • Scott Smith

    Oh, my gosh…get real. Everyone is looking for a reason to be hurt these days. Sometimes tea leaves are just tea leaves. Quit trying to read something into them.