A certain energy drink might give you wings, but will it give you a discount on a ride home after a night at the bar? In this episode of "What Were They Thinking?" Melissa looks at a new Lyft-branded beer from Chicago brewery Baderbrau Brewing, discusses the partnership between the two, and of course, wants to know what you think of the campaign, so leave a comment below!

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  • Bart Foreman

    Agree with your assessment. Show us the usage pattern data. What I don’t know is how they will track the bar code identifying when the can was purchased and when it was used. What if I buy two cans – one for me and one for my SO and only use one to take the SO (can’t say ‘her’ anymore) home. Not sure what the data will report. Good idea and great visibility at the point of impact.

  • Blue

    Love the red hair!

    Interesting partnership – makes sense on the surface. We’ll see how it shakes out. The seven day window seems quite limiting.

  • mauricio carlini

    I love the articles but you have spoken too fast and linked … if you want somebody catch the message … huuummm … a little slowly would be better