In this episode of "What Were They Thinking?" Melissa has a little heart-to-heart with marketers about social media etiquette and how not to cause a big fat fail when sharing a tribute, especially regarding a celebrity death. Cringe as you see some truly fail-worthy tweets from Crocs, Cheerios and Cinnabon.

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  • The Corvette tribute was lovely and immediately got good attention. Great point about brand relevance.

    • Melissa Ward

      Thanks! As a fan of Corvettes for 20+ years, it warmed my heart that Chevy did right by Prince. Classy, heartfelt and on point.