Empowering and inspiring kids today can impact your bottom line. In this episode of "What Were They Thinking?" Melissa shares an uplifting campaign from Chemours celebrating the great women of science, proving that not every marketing endeavor has to be

  Show More »
More What Were They Thinking? Videos
Videos In Other Channels
  • seussman71

    I absolutely LOVE this! I teach a Middle School and High School intro to Computers course and one of my favorite things to do is showcase the great, strong women who have been a HUGE part of the computer industry, as well. It’s great to see other industries trying to reach out and say, “anyone can do this if they have an interest! It doesn’t matter if you are a girl or a boy. Get out there and do some science!” Thanks for showcasing a great example, and provide further examples of ways we can all be spreading this narrative! =)

    • Melissa Ward

      That’s awesome!!! So I’m guessing you’ve shared the stories of Ada Lovelace and, while not purely computers, Heddy Lamar (among countless others, no doubt!)?

      I also love that the actresses ARE little girls …or you know, just kids in general. Children respond to seeing their own likenesses. The narratives are great too. “They said I couldn’t … but I did.”

      This campaign might not be as high-profile as others I’ve shared, but I love it so very much. And I’m glad you enjoyed it too! Thanks for watching!

      • seussman71

        I absolutely highlight Ada Lovelace, as well as Grace Hopper, Sister Mary Kenneth Keller, and now that I know the story behind the movie “Hidden Figures,” I’ve added the remarkable ladies from the NASA program. And while Heddy Lamar is a personal hero of mine, I don’t incorporate her into my class…maybe I will, though…

        You hit it on the head about the girls…having THEM be the stand-in for these pioneers of science was a great way to bring the concept home. They started as little girls and grew up to be scientists that we look up to now. You can start your journey as a young girl (or, like you said, a young child, in general).

        Thanks for all you do to highlight these kinds of campaigns and (hopefully) bring them into the limelight a bit more. They definitely deserve to be seen!

        • Melissa Ward

          It’s really great that you highlight the PEOPLE behind the computer science … I think it’s so easy to forget that there are human beings behind all the numbers. And “Hidden Figures” has been on my “must-watch” list for awhile … maybe I can carve out some time this weekend.

          While I have fun lambasting dumb campaigns (and digging some good learning moments out of them), these are the campaigns that really make me happy to share.

  • Scott Carter

    Melissa – Great message! Thought you might be interested in this… I just heard a podcast featuring Steve Spangler (kind of the modern day Mr. Wizard with great marketing savoy) and everything he’s been doing for the past 20 years to get girls excited about engaged in science. My kids have his books, get his kit of the month club and are obsessed with his YouTube videos. As a content marketer myself, I was intrigued by this guy because I knew that there was more behind him than just a passionate science teacher. So, I did a little digging. Come to find out, he really gets marketing and now he’s helping other brands do exactly what you’re talking about. I’m so glad a colleague passed along the link to your post. Now I’m binge-watching your videos (but I still have about 1,300 more Spangler videos to watch).

    • Melissa Ward

      Scott, thanks so much for taking the time to comment, and to share about Steve Spangler … I was not familiar with him, so now I’ll have to add him to my growing YouTube queue! It’s always a great thing when someone is a talented educator AND a savvy marketer.