Who knew golf spectators get rowdy and shout things? In this episode of "What Were They Thinking?" Melissa shares the reported banning of the phrase "Dilly Dilly" — made popular by Bud Light with its medieval Super Bowl ads — during the 2018 Masters Tournament, and Bud Light's playful response.

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  • Tom Smith

    You can be assured Augusta National, who will not allow patrons (not spectators!) to run will not allow patrons to wear “Dilly, Dilly” t-shirts. Phoenix Open yes, Augusta National no.

    I agree it’s a great answer by AB,

    I wonder if their chairman approved this since he may lose his membership at Augusta National?

    Enjoy, “The Masters” everyone!

  • Brian Wagner

    Brilliant response from the marketing folks at Bud Light.

  • Reg Doherty

    You should have added Dilly Dilly at the end of your comments