It's not Halloween yet, but Sept. 5 will bring us something seriously nightmare-inducing. In this episode of "What Were They Thinking?" Melissa hands over her desk to colleague and "American Horror Story" super fan Ashley Roberts to discuss the show's interactive ominchannel campaign created for its latest season debuting on Tuesday.

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  • BruceW2014

    With all the white extremist, Scientology and other cultish reporting I wonder how this will have a wider effect on cult-adverse people.

    • Melissa Ward

      Hmmm…good point! That said, AHS fans are a devout group (no pun intended), so I think they’ll be good with it, but you’re right, it might be a turn-off for those who are not already AHS fans AND are not into the ideas of “cults.” Thanks for watching!