Who knew budget accommodations could be something right out of a fantasy? In this episode of "What Were They Thinking?" Melissa shares the latest cheeky ad from Hostelworld, featuring '90s diva Mariah Carey. According to Ad Age's Viral Video Chart, the ad, "Even Divas Are Believers" — which debuted April 9 — made it to the No. 5 spot on the chart for the week ending April 15, clocking in more than 3.8 million views. To watch the video in full, check it out here.

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  • Denise West

    I love the concept and she is a diva among divas. On another note have you seen the new Subway Signature Wraps TV Commercial, ‘Tiny’. I do not want to see mice any where near food.

    • Melissa Ward

      It’s so well shot, and the story is fun, right? And no, I haven’t seen the new Subway ads … something tells me I’ll need to hunt this down. Thanks for sharing!!!

      • Blue

        The fans are a brilliant touch.