Wrapify is a new platform that uses crowdsourced advertising to connects drivers with brands to create on-vehicle advertising. Drivers can sign up to have their cars wrapped with a vinyl film that’s designed to be installed and removed without causing any damage to the car. James Heller, co-founder and CEO of Wrapify, explains that his company is predominately a branding platform that’s currently available in 27 cities across the country. Additionally, Wrapify was a finalist in the Hot Zone competition at the DMA &THEN event in October, receiving pilots from LiveRamp, Oracle and Involved Media. In this episode of Tech Talk, Heller explains how marketers can use Wrapify to bridge the gap between out-of-home advertising and digital metrics.

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