They say any sufficiently advance technology looks like magic to people who aren't familiar with it. And we may even think today's mobile Internet is magic compared to 10 years ago. But 5G mobile networks are rising above the horizon, and the mobile data revolution they promise should be the difference between the mobile web access we have today, and transformative, always-on, instantaneous transmission, sci-fi-like Internet everywhere we've been promised for the last decade.

It's time for consumers, media and marketers alike to get ready for the era of truly constant connectivity, and for brands to look to their digital marketing team for a whole new world of customer experience.

 

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