In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips, tools and news from Target Marketing posts this week, including B2B marketing jokes; Google's firing of an engineer who authored a sexist viral memo; and the success of billboards.

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  • Bob Klaas

    Billboards are great! We’ve seen measurable increases in response rates when direct mail programs are used in conjunction with billboards. It’s simply the benefit of multi-channel marketing. We’ve also had client response rates pick up when radio advertising was timed with the delivery of mail.

  • frishy

    I don’t know about marketing jokes, but I do know how an archaeologist and a salesperson are similar. The next ‘shovel load’ will uncover the top of the golden pyramid!