Charlie Fusco is an author and the CEO of Synergixx, a marketing consulting firm. In Part Two of our video series with Fusco, she explains that the traditional ways of measuring your marketing's ROI may be holding you back. There is an opportunity to improve ROI by taking a look at your "waste." In this video, Fusco explains why. You can watch the full-length interview here.

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  • Peter Rosenwald

    Good stuff on a difficult subject.

    Here is an idea that might change the focus.

    Let’s stop using the abbreviation ROI just because that was drummed into our heads at school. Let’s start talking exclusively about ROMI, the return on marketing investment and how that impacts the company’s ROI.