The EU’s General Data Protection Rules go into effect May 25, and yes, they apply to companies based outside of the EU if you do business with EU citizens. And fines can be in the millions of dollars. What do you need to do to be ready for this new law? Here are 10 steps all marketers need to take before May 25. For more tips on avoiding the fine, check out our complete report "GDPR for Marketers."

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