Jay Baer is the founder of Convince & Convert and a New York Times' best-selling author. His most recent book, "Hug Your Haters," is all about how brands can embrace the negative feedback received from customers.

In an interview with Target

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  • Pat Friesen

    Bingo! Brilliantly obvious.

    • Thorin McGee

      I think Jay is really onto something with this. The rewards outweigh any risks. I think the toughest part is having the resources, mechanisms and philosophy in place for this level of communication.

  • Courtland Dastyck

    I cant stop watching your hands lol in every video. Besides that this is a smart idea, it is definitely cheaper to keep an existing customer than to work for another.

    • Courtland Dastyck

      I actually learned that from The Office haha

    • Thorin McGee

      Good! Keeps your attention off my hairline. 😉